SaaS Startup live
MRR / ARR, retention, burn multiple, runway — the Finmark replacement.Demo data · illustrative · demo-saas-deep
MRR
$1781K
39.6%
sum(active_subscription_mrr)
ARR
$2.47M
39.6%
mrr × 12
Net New ARR
$894K
26.3%
new + expansion - contraction - churn
Gross Revenue Retention
91.4%
60.4%
(start - contraction - churn) / start
Net Revenue Retention
39.8%
24.5%
(start + expansion - churn) / start
CAC Payback (mo)
1,274
47.8%
cac / (arpa × gross_margin)
Burn Multiple
698
7.6%
net_burn / net_new_arr
Runway (mo)
706
24.4%
cash / net_burn
MRR movement
Where this month's recurring revenue came from and wentStarting MRR
$412K
New
+$58K
Expansion
+$31K
Reactivation
+$6K
Contraction
−$14K
Churn
−$22K
Ending MRR
$471K
What the model sees
Grounded read on the recurring-revenue engineNet new MRR was +$59K — gross adds of $95K against $36K of contraction + churn. The engine works; the leak is the $22K of logo churn, not the $14K of downsell.
Net New ARRNet Revenue Retention203 sources
Expansion ($31K) is outrunning reactivation ($6K) — the install base is healthy, so the fastest ARR lever is a tighter onboarding-to-expansion motion, not more top-of-funnel spend while CAC payback is already stretched.
Burn MultipleCAC Payback (mo)171 sources
At this churn rate GRR is the number to defend before NRR — expansion can mask logo loss for a quarter or two, then concentration risk bites. Watch the top-10 logos as a share of MRR before modeling the next raise.
Gross Revenue RetentionRunway (mo)148 sources